Business Plan for Yarden EdTech: Career Accelerator Platform from Brazil

Yarden is a digital career accelerator that helps underserved young Brazilians enter the finance job market by combining technical training, soft-skills development and career decision support in a single ecosystem. Its first product is an eight-module online course designed to place learners into entry-level finance roles, with a roadmap to expand into full career tracks and a job-matching hub. Built for scale and inclusion, Yarden uses a social-media driven funnel and a mid-ticket modular pricing (R$199–R$599) to reach Gen-Z learners and the fast-growing EdTech market. Grounded in primary research (including a 72-response consumer survey) and classic business frameworks, this business plan presents the market opportunity, product roadmap, marketing and sales strategy, operational model and the financial projections that support a three-year target to place over 1,000 learners into finance jobs.